The decades of the neighborhood theatres can be divided
into two distinct groups: the Interstate theatre chain and
everything else. All the major releases and first-runs were
channeled through those theatres with affiliations to the
major studios, while the independents had to settle for
the leftovers. Most of the top films were sent directly
to the big downtown theatres, but as Interstate expanded
its theatre line, the first-runs would find distribution
into the various Houston neighborhoods. Beginning with the
1935 opening of the North Main Theatre, Interstate would
sweep across the city, building over ten theatres over the
next 12 years.
With the onset of the Great Depression, the building of
grand movie theatres ot the twenties came to a halt. By
the time theatre construction resumed in Houston, the rules
of the entertainment game had changed dramatically. Silent
films died out with the previous decade. Those theatres
that did not convert to new sound technology simply closed
down. The ornate grandeur of the pre-depression picture
palace evolved into a new, streamlined architectural style,
which would become stereotypically associated with the movie
theatre concept forevermore. Massive theatres were replaced
by smaller, more intimate structures. Gone were the atmospheric
cloud-and-stars ceilings, Egyptian temples, Roman statuary
and flourishes, opulent marble interiors, live orchestral
accompaniment, Wurlitzer organs, full vaudeville programs,
ushers in uniform, and 2,500-seat auditoriums.
Geography played a part as well; as the city continued
to expand, the distance to the downtown hub also increased.
The culmination of Houstons growth gave rise to theatre
construction in the Houston suburbs the neighborhood
theatre.
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